Top Story

e4m_logo.png

Home >> International >> Article

AXN plans gali cricket series

30-January-2001
Font Size   16
AXN plans gali cricket series

After the much hyped `Survivor', the AXN channel is finally getting into something that draws big money-Cricket. The channel, which has so far been keen on showing only adventure, is venturing into sports in the real sense. Although a formal deal hasn't been signed yet with TWI, the channel is set to launch a cricket magazine show next month. The scheduled date of launch is February 23. The programme will have 26 episodes, but so far only one of them has been completed.

The investment made in producing the programme has not been disclosed. It's going to be a weekly programme and the focus will be on soft stories, features, classic matches, and ratings of cricketers. The uniqueness of the programme will be that it will be made out of the stock footage already available with TWI.

Also, the new programme will not be studio-based. Another distinguishing feature about the show is that there's no anchor, rather it will be held together by a narration or a voice-over. The target group for the about to be launched cricket programme will be the youth of the country.

Apart from this programme, AXN has some more plans to venture into sports which is relevant to the local population in India. In line with that, later in the year AXN will launch its gali cricket series. To be shot in Mumbai, the programme will revolve around youngsters playing cricket in the narrow streets of Mumbai.

In some sense, gali cricket will fall in the reality programming genre. Again, TWI, which is a London-headquartered sport programming house, will produce gali cricket for the channel.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.