.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
TAM data: IPL 11 - Coca Cola enters top 5 advertised brands
Dwaipayan Bose quits DNA, joins Mail Today as Editor
Indian consumer electronics industry to grow by 25% annually: MD, Mirc Electronics, Onida
Oath Hires K. Guru Gowrappan as President & COO
We want to work with 75 per cent of top global brands: Founder and CPO, zeotap
Ambika Srivastava, Vice-President (sales and marketing), Discovery Communications India, has quit. Industry is abuzz with rumour that she will be joining Mindshare, the international media buying arm of J. Walter Thompson.This has taken place soon after Deepak Shourie took over as managing director of Discovery Communications.
Ms Srivastava joined Discovery Communications last year and was handling sales and marketing for Discovery Channel and Animal Planet.
Discovery Channel India, which was launched in 1995, is a 24-hour pay channel, providing real-life entertainment to the whole family. Currently reaching over 21 million homes throughout India, the network offers a 24-hour parallel Hindi audio feed in addition to the English feed. The channel also airs as a block on Vijay TV, every Tuesday and Thursday from 5.30 to 6.30 p.m. and 3 to 5 p.m. on Saturdays.
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients