Top Story

e4m_logo.png

Home >> International >> Article

AIR FM 2 channel goes on air in all four metros

03-September-2001
Font Size   16
AIR FM 2 channel goes on air in all four metros

All India Radio's FM 2 channel went on air in all four metros early on Saturday. With hourly news in Hindi and English, the channel will have current affairs programmes on politics, business, markets, IT, science, travel and entertainment.

While all news programmes in AIR's FM 2 are being produced in-house, some of the current affairs programmes -- like Market Mantra, Good Morning Bharat and Travel Trail -- are being outsourced from independent producers.

Initially, AIR FM 2 will be of 18 hours from 0600 hours, and Prasar Bharati plans to evolve a system of audience response to the programming mix, and change their proportion depending on the ratings.

Inaugurated formally with a live performance by noted singer Hariharan and five songs of the choice of information and broadcasting minister Sushma Swaraj, the hour-long function was carried live over the network in Delhi, Mumbai, Kolkata and Chennai.

Prasar Bharati CEO Anil Baijal said that AIR, Bangalore, was also launching its FM 1 channel from Saturday.

AIR's FM service began in 1993 in all four metros and Panaji, and by 1998, it became a round-the-clock entertainer for the people.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by