Top Story

e4m_logo.png

Home >> International >> Article

Agency dues over Rs 60 crore in April - July: IBF

08-October-2001
Font Size   16
Agency dues over Rs 60 crore in April - July: IBF

Advertising Agencies owe more than Rs 60 crore to various television channels for the period between April-July 2001. According to IBF the figures could be higher as the member channels have reported outstanding only with their top three or four defaulting agencies. IBF on its part will finish calculating the total dues by the middle of this month.

Last month, IBF had put an embargo on three advertising agencies - HTA and its media specialist Fulcrum with dues close to Rs 13 crore and McCann Erickson with dues worth Rs 17 crore. The embargo was lifted when the agencies promised to pay up within a specified period.

IBF, currently takes up the outstanding issue only with the member agencies of Advertising Agencies Association of India (AAAI). Very soon it plans to send notices and elicit dues even from the no-AAAI agencies which have defaulted.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds