Top Story

Home >> International >> Article

Ad industry maintains double digit growth, HTA retains No 1 slot

Font Size   16
Ad industry maintains double digit growth, HTA retains No 1 slot

According to the XIIth A&M agency report, the Indian advertising industry has managed to record double digit growth in 2000-01. The industry grew at the rate of 23.51 per in 2000-01, a slight decline from the 24.83 per cent growth recorded by the industry in 1999-00.

In rupee terms, the gross income of the Top 100 agencies stands at Rs 1,275.60 crore for 2000-01, compared to Rs 1,032.5 crore in 1999-00. In terms of capitalised billings, the industry figure for 2000-01 stands at Rs 8,509.7 crore.

The top five advertising agencies accounted for almost half (47.2 per cent) of the Indian advertising pie for 2000-01. WPP, which owns HTA, O&M, Contract Advertising, Equus, Fortune and Rediffusion DY&R agencies in India, cornered 34.7 per cent share of the Indian advertising market in 2000-01.

HTA retained the No 1 slot with a gross income of Rs 207.40 crore in 2000-01 against Rs 161.58 crore in the previous year, thus growing by 28.36 per cent.

According to the A&M Survey, Ogilvy & Mather (O&M) was second in the hierarchy with Rs 125.87 crore gross income followed by Mudra Communications at Rs 106.99 crore and FCB-Ulka Advertising with Rs 86.88 crore. Rediffusion DY&R is at the fifth slot with Rs 75.2 crore gross income in 2000-01.

The other five agencies ranked in descending order were McCann Erickson (India), R K Swamy BBDO Advertising, Grey Worldwide, Leo Burnett India and Contract Advertising.

According to the report, more than half the Top 100 agencies—62 have grown between 0 and 40 per cent. Bates, Capital, Rashtriya, MX, Brand.comm, Quiksel, Triple ESS and RMG had a growth rate above 100 per cent.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India