Top Story

e4m_logo.png

Home >> International >> Article

Ad agencies not to use holocaust as commercial opportunity

18-September-2001
Font Size   16
Ad agencies not to use holocaust as commercial opportunity

Media planners and buyers in agencies like HTA, O&M, FCB Ulka, McKann Erickson have decided not to buy new spots on the critical news channels like Star News, Zee News, Aaj Tak as this would be tantamount to using the blanket coverage of the holocaust in the US as a commercial opportunity.

They feel it is not in the right sentiment to look for commercial gains even though it would have given their clients and their brands tremendous mileage and value for money, given the substantial viewership of the these channels.

Industry sources say that ad agencies are apprehensive that association of brands with such a terrible tragedy could only hamper their image. Besides, with audience so deeply engrossed in the ongoing events in US, they would mentally switch off, once the ads come on air in between the coverage, creating nuisance value and hardly any brand recall.

O&M has taken a stringent decision not to place any fresh ads on news channels. The existing campaigns of Compaq, Tropicana and Amul will be on air only for another two days.

As reported in the international media, US networks have curtailed almost all ad breaks to provide uninterrupted coverage of the New York crashes. The MTV music channel has dropped regular programming to carry a news feed provided by its sister channel, CBS.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.