Top Story

e4m_logo.png

Home >> International >> Article

Aaj Tak to start programming in English, may tie up with Sony

31-August-2001
Font Size   16
Aaj Tak to start programming in English, may tie up with Sony

After its inception eight months ago for the first time, Aaj Tak plans to shed its ‘Hindi only’ tag by airing a 10-part series documenting the last 25 years of the country, in English and Hindi. The channel is also planning to replicate its success by starting regular programming in English as well as in other regional languages.

TV Today owned Aaj Tak would air a 10-part series in both English and Hindi which is an attempt to capture the key events that shaped the course of the country’s history in the last 25 years. The series would also mark the culmination of India Today’s 25th anniversary celebrations.

TV Today is planning English and regional language channels as part of its future growth strategy. However, the company is yet to finalise the time-frame in which the new channels would come up.

Aaj Tak, may join the bouquet of channels which Sony India is planning to bring under its umbrella. The Sony platform would comprise different stand-alone channels, which do not compete with each other.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds