Top Story


Home >> International >> Article

Aaj Tak overtakes Zee News: TAM report

Font Size   16
Aaj Tak overtakes Zee News: TAM report

News and current affairs channel, Aaj Tak has been showing an upswing in viewership ever since its launch on December 31, 2000. The channel's prime time viewership has overtaken that of Zee News according to the latest TAM reports. The audience share of Aaj Tak has gone up from 6 per cent at the time of launch to 31 per cent in less than two months.

The viewership share has increased to 35 per cent in the Hindi speaking markets. Aaj Tak has managed to garner the maximum audience share among news channels during the prime band. The Prime Time share of Aaj Tak has overtaken both Zee News and Star news by scoring 40 per cent as against 32 per cent of Zee News and 14 per cent for Star News. Eight of Aaj Tak's programmes are among the top 10 most watched news programmes in the country.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube