Top Story

e4m_logo.png

Home >> International >> Article

Aaj Tak overtakes Zee News and Star News: TAM

01-June-2001
Font Size   16
Aaj Tak overtakes Zee News and Star News: TAM

According to the latest TAM ratings for the week ending May 19, Aaj Tak has garnered the top slot amongst all major news channels. Aaj Tak has overtaken Zee News and Star News, BBC and CNBC under prime time viewership, channel share as well as the time spent per channel.

In terms of the maximum viewership, while Aaj Tak raked in 3,07,000 viewers, Zee and Star News turned in a respective 1,89,000 and 85,000 viewers.

The shares of news channels for full day and prime time viewership channel share reveal an equally startling picture. Aaj Tak cornered 43 per cent in full day viewership and 41 per cent on prime time, whereas the shares of Zee News and Star News were 31 and 33 per cent and 15 and 16 per cent for full day and prime time viewership.

Aaj Tak also grabbed the number one position in the afternoon and evening prime time. On a weekly basis, Aaj Tak averaged 1,30,000 when compared to 98,000 of Zee News and 55,000 of Star News.

The TAM weekly data also suggests that Aaj Tak has made major inroads into the Hindi speaking TV audience homes. TAM figures indicate that a near 50 per cent channel share has been taken by Aaj Tak. Zee News has 31 per cent and Star is a distant third with 12 per cent of market share.

In terms of the viewer stickiness, the viewers have been spending about 44 minutes in a full day watching Aaj Tak. Zee News is watched for 28 minutes and Star News is watched for 18 minutes of actual time spent per viewer on a daily basis.

For the same week the day-time comparative channel share of BBC and CNBC stood at 5 per cent and CNN managed an overall share of one per cent.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds