Top Story


Home >> International >> Article

Aaj Ki Baat popularity growing steadily: AC Nielsen study

Font Size   16
Aaj Ki Baat popularity growing steadily: AC Nielsen study

A recent survey carried out by AC Nielsen has show that the viewership of the news-based programme, Aaj Ki Baat, telecast on Star Plus from Monday through Thursday after 10 pm, has been steadily growing. According to the survey, the programme has managed to notch up a viewership of slightly less than 3 per cent in September. The survey also shows that the news programme is more popular with women viewers. The survey was carried out in socio-economic class ABC.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by