Top Story

e4m_logo.png

Home >> International >> Article

AAAI plans set up committee to deal with issues of non-payment

03-October-2001
Font Size   16
AAAI plans set up committee to deal with issues of non-payment

The Advertising Agencies Association of India (AAAI), plans to set up an internal committee to deal with the issue of credit, non-payment of dues and other legal aspects related to its contracts with the advertisers.The committee will be headed by Bates India managing director & chief executive Madhukar Kamath. The need to set up the internal committee was felt especially after the high-handed manner in which the Indian Broadcasting Foundation (IBF) handled the issue of embargo on advertising agencies.

Last month, the joint working committee of the IBF and the AAAI had blacklisted three leading advertising agencies for non-payment of dues to television channels and the commercials released by them were taken off air.

Unhappy with IBF's handling of the issue, the AAAI officially suspended the joint working committee of the two bodies formed earlier this year. To discuss the future course of action, the AAAI executive committee will hold a meeting on October 8.

Besides dealing with outstandings, the new internal committee will also work towards streamlining the contracts signed between the agencies and the advertisers.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients