Top Story


Home >> International >> Article

AAAI & IBF have signed an agreement

Font Size   16
AAAI & IBF have signed an agreement

The Advertising Agencies Association of India (AAAI) and the Indian Broadcasting Foundation (IBF) have signed an agreement that sets out the basis of professional and commercial relationship between their respective member groups. The 10-page document was signed by Mr Kunal Dasgupta, treasurer of IBF and Mr Ramesh Narayan, president of AAAI.

It is for the first time that two industry bodies representing TV broadcasters and advertising agencies have inked an agreement of this stature. As per the agreement, all AAAI and IBF members will get automatic benefits enshrined in the agreement. Also, AAAI members will guarantee payments to channels within a specific credit period.

With 85 agency members, AAAI contributes about 80 per cent of the advertising in the electronic media. IBF consists of 29 members, who are major broadcasters and airtime sellers in India.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular