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30 channels may join DTH bandwagon

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30 channels may join DTH bandwagon

More than 30 free-to-air channels may go off air to join the DTH bandwagon, once it’s launched as an alternative. The consumers who have had a field day till now by accessing 60-70 channels for a paltry Rs 150-200 per month are in for a rude shock. They should prepare themselves for shelling out an initial Rs 15,000 for DTH hardware and a monthly subscription in excess of Rs 700 for only half the existing number of cable channels. The DTH hardware comprises of a set top box which costs Rs 10,000, and other components such as pizza size dish together with Low Noise Blockdown Convertor would roughly cost the consumer Rs 5,000. According to industry sources, the launch of DTH services would mean that a number of popular satellite channels would consider joining the delivery platform due to non-viable free-to-air propositions. Those who would continue in the free-to-air domain would strive to air these channels as part of the DTH sops for consumers or purely for the advertising revenues. This would mean that if the biggies launch their DTH platforms with say five pay channels as a package for Rs 40 per channel per month, it would rollout 10 free-to-air channels as giveaways. It is going to be a mad rush to lure the consumers to the DTH delivery platforms.


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