Vikram Sakuja to head STAR marketing

Vikram Sakuja of Coca-Cola India is set to head the marketing of STAR's channels, along with News Television's radio and dotcom initiative, StarI.com.

by exchange4media Staff
Published - Nov 17, 2000 9:34 AM Updated: Aug 8, 2019 11:12 AM
Vikram Sakuja to head STAR marketing

Star Television is in the process of sprucing up its marketing set-up in the country. To start with, News Television India, which runs STAR TV in India, will have a new marketing head. Vikram Sakuja of Coca-Cola India is set to head the marketing of STAR's channels, along with News Television's radio and dotcom initiative, StarI.com. Star TV CEO James Murdoch is scheduled to be in the capital early next week and is slated to meet senior government officials. Issues related to direct-to-home services are expected to be a major point of discussion.

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