CNN’s special marketing strategy for India

In an interview CNN (Asia Pacific) vice president and managing editor Williams Baggitt speaks about the channels special marketing strategy for India, aimed at increasing its viewership and reach.

by exchange4media Staff
Published - Nov 15, 2000 10:25 AM Updated: Aug 8, 2019 11:12 AM
CNN’s special marketing strategy for India

After studying the South Asian market especially India, CNN realised that technology and culture were the important and inevitable facets of the region. Therefore, it made sense for the channel to enter the region with customised and tailor made products. For CNN India is seriously unique. There is no other sub-region in the world like India where the channel has introduced a wide range of their programmes. In order to get more penetration/viewership in Indian market CNN moved the programmes into the prime slots. Warner Broadcasting currently has a 60 member team in marketing, sales and editorial. Currently the team is in the process of finalising a special marketing strategy for India. CNN’s target audience in India will mainly include business decision makers and corporates.

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