Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Vodafone Red partners with Netflix

27-June-2017
Font Size   16
Vodafone Red partners with Netflix


Vodafone India has partnered with Netflix to exclusively offer Vodafone Red customers a Netflix subscription of up to one year on select Red Plans. Netflix offers a wide variety of critically-acclaimed Netflix original TV shows including Narcos, House of Cards and The Crown, as well as films, documentaries and original stand-up comedy specials including Vir Das: Abroad Understanding and the upcoming Things They Wouldn’t Let Me Say by Aditi Mittal. 


The partnership will offer Vodafone Red customers a gift of Netflix for up to one year on select Red Plans. .New Vodafone Postpaid customers opting for Vodafone Red plans as well as existing Vodafone Red customers will get Netflix subscription benefits worth Rs 1000, Rs 1500 or Rs 6000 based on their Vodafone Red Plan.


In addition, Vodafone India has entered into a carrier billing partnership with Netflix, which will allow Vodafone subscribers to enjoy the benefit of carrier billing and seamless month-to-month payments within the same bill.


Sandeep Kataria, Director - Commercial, Vodafone India, said, “We have done an extensive Data usage analysis of our customers and found that our Postpaid Red customers spend a significant amount of time on video streaming.  Also, subscription to Video on Demand services is also on the rise amongst our customers. The increased uptake of video content has led us to enter into strategic partnerships with marquee digital media players like Netflix. We are excited to partner with Netflix to provide our customers a great content experience with Vodafone SuperNetTM – 4G Data strong network.”


“This partnership with Vodafone now makes it more convenient for customers to access their favourite Netflix movies and TV shows anytime and anywhere and pay seamlessly within their existing Vodafone account,” said Tony Zameczkowski, Vice President, Business Development, Netflix Asia.


Coming soon on Netflix will be Things They Wouldn’t Let Me Say from Aditi Mittal, one of India’s boldest stand-up comedians, and Marvel’s The Defenders. Members will also have exclusive access to highly-awaited Netflix original films including Okja starring Jake Gyllenhaal, Tilda Swinton and Paul Dano, Our Souls at Night from acclaimed Indian director Ritesh Batra and starring Robert Redford and Jane Fonda, and Bright, starring Will Smith and Joel Edgerton. 

Tags Vodafone Red Netflix

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...