Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Vadilal ropes in Parineeti Chopra as brand ambassador, launches ad campaign for new range of ice-creams

13-April-2016
Font Size   16
Vadilal ropes in Parineeti Chopra as brand ambassador, launches ad campaign for new range of ice-creams

Vadilal has roped in Parineeti Chopra as its brand ambassador.  On the occasion, Vadilal unveiled their latest ad campaign for three of their ice-creams including ‘BADABITE Select’; a new Rs.20 variant of ‘FLINGO’ and ‘GOURMET’.

Conceptualised on the idea of ‘The Best Part of Everyday’, the campaign creatively depicts the irresistible love for ice creams that transports one into a world of pure indulgence. The campaign resonates this divine desire .Vishal Surti, President- Sales and Marketing, Vadilal has conceptualised and developed the campaign with the creative agency The Co. .

Chopra commented “Being a foodie, I have always relished desserts especially Ice-creams! With the onset of summers, I am definitely going to have my share of cheat days by indulging my taste buds with the rich and delicious Vadilal ice-creams to beat the heat. The new Badabite Select is an absolute delight for all ice cream lovers like me.”

Devanshu Gandhi, Managing Director, Vadilal Group, said: “We are excited to announce Parineeti as the face of Vadilal and it’s a proud moment for us at Vadilal as we are the first Indian ice cream company to have a brand ambassador! Our communication and positioning target millennials and with our unique pricing and range we hope to be ‘The best part of their everyday’.”

“As part of the Ahmedabad based Vadilal Group, Vadilal Ice-creams carries forward a true legacy of crafting unique experience for its consumers. Today Vadilal prides itself as being ‘Made in India’ and delighting ice cream lovers across the globe.” He further added.

 Talking about the campaign, Surti said, “Over the years the brand has evolved from being just a frozen sweet treat to an expression of self-indulgence and desire.”

 Sanjay Menon, CEO and CCO, THE CO. commented, “Who says ice creams cannot be had in winter? Who says ice creams are a seasonal product? Who says you can't indulge everyday? The campaign positions Vadilal, India’s most trusted ice cream brand as an everyday treat that you can indulge in. I bet you won't be able to resist the temptation of having a Gourmet, or treat yourself to a Badabite Select or have fun with a Flingo once you see the campaign.”

The campaign will be promoted across all media channels like TV, Print, Outdoor, Social media and various online channels. The commercial will be supported by digital and social media elements using the hashtag #thebestpartofeveryday.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business...

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively