Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

TDI aims to strengthen their Media Services vertical

08-September-2015
Font Size   16
TDI aims to strengthen their Media Services vertical

After working in the Airport Advertising scenario in India for almost three decades and becoming a recognized Metro advertising company in Delhi, TDI is now stressing its focus on strengthening its Media Services vertical. TDI Media Services is a specialized vertical which caters to the rest of the outdoor advertising requirements of brands on a pan India basis.

TDI Media Services was set up in 2003 and has provided solutions in the OOH space to national and MNC clients like Samsung, LG, Tata Motors, Beam Global, Sri Lankan Airlines, Pedigree, Grasim, Pantaloons, Micromax, Axis Bank, Bata, MakeMyTrip, Fiat India, etc. It provides its services through 22 offices spread across the length and breadth of India. The idea, behind the creation of the vertical, was to provide the patrons with the options of the sites and locations apart from those over which TDI has exclusive advertising rights. Increasing the convenience, of brands in seeking pan India visibility and brand presence, is the team’s current motivation.

With the recent hiring of Pankaj Misra at the post of TDI Media Services Country Head, TDI looks forward to add more teeth to its services. Misra has over two decades of experience in OOH advertising and marketing.

There has also been aggressive recruitment of senior OOH professionals across all its offices.

The current developments have been executed in order to guide TDI towards becoming a 360 degree Outdoor branding company.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...