Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Sam Balsara to moderate Advertising Club’s Media Review panel discussion

15-July-2015
Font Size   16
Sam Balsara to moderate Advertising Club’s Media Review panel discussion

Advertising Club has organised the AdAsia Road Show and Media Review which will be held on Tuesday, July 21 in Mumbai. The event is sponsored by Colors and powered by Dainik Bhaskar.


The Media Review will host a session titled ‘Is Anyone Listening:  How Did Ad and Media Industry Combat the Challenge of Continuous Partial Attention of Audiences’.


Speakers from within the industry CEO, IPG Mediabrands, Shashi Sinha, Founder and Chairperson at Spatial Access, Meenakshi Menon, media professional Punitha Arumugam and Chief Corporate Sales and Marketing Officer, Dainik Bhaskar Group, Pradeep Dwivedi will each make a 20 minute presentation.


The talks will be followed by a panel discussion with the four speakers and will be moderated by Sam Balsara.
Besides the Media Review, a delegation from Taipei will present the AdAsia Road Show. The Advertising Club will also handover the travel package they have lined up with Kesari as Travel Partner for the convention.

Tags Sam Balsara Advertising club AdAsia Road SHOW AND Media Review

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds