Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

SABGROUP's Maiboli to broadcast world television premiere of 'SHORTCUT'

27-April-2017
Font Size   16
SABGROUP's Maiboli to broadcast world television premiere of 'SHORTCUT'

SABGROUP’s Marathi channel, Maiboli, will broadcast the Marathi blockbuster movie ‘Shortcut – Disto pan Nasto’, for the first time on the small screen. The telecast is scheduled on April 30, 2017, at 1:30 pm and again at 7:30 pm. The movie features actors Vaibbhav Tatwaddi, Sanskruti Balgude, and Rajesh Shringarpure.

‘Shortcut – Disto pan Nasto’, directed by Harsh Raut, is based on the ups and downs in the protagonist Rohit’s life, played by Shringarpure. The movie went on to receive many industry accolades.

To add to this, Maiboli will be running a ‘Shortcut to Win’ contest, where viewers can win big prizes such as home theatre speaker systems, LED TV, and Bluetooth headphones by answering questions asked during the movie.

Magnifying this world television premiere, an extensive marketing campaign has been unfolded across Maharashtra including TV, Digital, Outdoor, Print, and PR campaigns. Brands like FeviKwik and Reliance Trends are on board with this special screening as the ‘powered by sponsor’ and ‘associate sponsor’, respectively. Also on board are media partners Dainik Saamna and Manas Creations.

Speaking about the world television premiere, actor Vaibhav Tatwadi said, “I am so excited that Maiboli is doing a world television premiere of one my special films, Shortcut. This film is very close to me because the character I have played has never been portrayed in Marathi films before.”

Speaking about her role, Sanskruti Balgude said, “Shortcut is a thriller movie that will keep you asking for more, my character is very glamorous and with the ‘Shortcut to Win’ contest it is just going to add to the excitement.”

Tags SABGROUP

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...