Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Radio City launches 'Joke Studio' in Delhi

07-June-2016
Font Size   16
Radio City launches 'Joke Studio' in Delhi

Radio City 91.1 FM cranked up the humour quotient in Delhi with Joke Studio- a fresh content to tickle listeners’ funny bones. 
Sharing his insights on the new show, EVP & National Head – Programming, Marketing, AudaCITY,Radio City, KartikKalla said, “Under the ambit of a national brand, we now look to ensure that all content across the nation is localised in order to suit listeners’ tastes. Thus, while Radio City continues to be a national brand, Radio City Delhi will cater to listeners’ tastes from Delhi, while a Radio City Bangalore will decide on content basis feedback from local listeners, bringing out the network’s endeavours to bring alive Rag Rag Mein Daude City, the network’s national brand campaign launched last month.”
 
Veteran comics such as Sunil Pal of The Great Indian Laughter Challengeand Radio City’s longest running comedy show, Babbar Sher, have been roped in to leave the National Capital in splits. Joke Studio is a prime example of Radio City using a localised approach to content and marketing, in order to bring relief to listeners in order to break the tedium of daily life.
 
“We have always associated with, and felt the pride that people feel in the finer nuances of belonging to their city, just like humour/comedy runs through the veins of Delhi city. It is keeping this in mind that we embarked on Rag Rag Mein Daude City, a brand campaign that defines localised content like Joke Studio – our effort to give the people what they would like to hear”, saidAbraham Thomas, CEO, Radio City 91.1FM.
 
Joke Studio will air every day from Monday to Friday, 11am onwardswith Sunil Pal, Amit, Maheep, Jeeveshu, Sanket and in-house laughter riot BabbarSher. A best-of-week segment will be aired on Saturdays for a 3-hour stretch hosted by RJ Divyafrom 11 am onwards.
 

Tags Radio City Joke Studio KartikKalla Abraham Thomas

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by