Top Story

Home >> Industry-Briefing >> Article

Quasar strengthens social media capability

20-June-2012
Font Size   16
Quasar strengthens social media capability

Quasar Media has announced the appointment of Ankit Saxena as Social Media Director - West. The move has been taken to strengthen its growing digital and social media portfolio in Mumbai with clients like Colgate Palmolive, Eureka Forbes, JKHC, HDFC Life and several others.

With over five years of experience in online advertising, Saxena joins from Interactive Avenues, where he was responsible for setting up the social media advertising and social media monitoring divisions from scratch. While there, he had delivered successful campaigns for brands like Jet Airways, Toyota, ICICI Prudential, Reliance Life Insurance, FedEx, Kotak, Marriott Hotels and Mahindra Auto. His ‘Boundaries for Books’ campaign for Reliance Life Insurance in association with the NGO Room To Read, won silver at the IDMA 2012 awards in the Best Use of Social Networks - Social Cause category.

Commenting on Saxena’s appointment, Moneka Khurana, Business Director, Quasar (West), said, “We are happy to have an experienced social media domain expert like Ankit on board. We have been looking to fill this position for quite some time now, but were always patient to get only the right person on board. We are extremely committed to provide cutting edge solutions in the digital space and make investments to bring to table expertise in the respective domains for our clients.”

“Our biggest strength is our people who drive Quasar. It’s their skill set and capability that helps us deliver great consumer experience and address our client needs. We welcome Ankit into the Quasar family and look forward to some disruptive and innovative work under his leadership,” said Garuav Nabh, Business Head, Quasar.

Quasar Media is a pan India agency and part of GroupM interaction portfolio. Quasar Media has a 100+ strong team spread in New Delhi, Mumbai and Bangalore, and specialises in providing 360 digital marketing solutions integrating specialised skill sets in creative, media, social, search and mobile.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities