National Geographic Channel is all set to launch its new quiz show, ‘Indian Quiz League’ with Gaurav Kapoor.
Premiering on the channel this February, Indian Quiz League (IQL) will put the self-proclaimed smarties to the ultimate task of proving their intelligence against the average India. Based on the knowledge pillar of National Geographic, IQL will test contestants in relation to how the nation fares in answering them.
With IQL, Nat Geo will challenge individuals to showcase their intelligence not only against their contenders, but also the collective nation. The show will be telecast Monday to Friday at 8PM.
Speaking on the launch of the new show, Debarpita Banerjee, Vice President- Marketing at National Geographic and Fox International Channels said, “The novelty of Nat Geo’s IQL is that it will be a battle of wits between an individual contestant and an entire nation. We are very excited about IQL because this unique quiz show will challenge our overestimated perceptions of self-intelligence.”
Gaurav Kapoor’s quick wit and smooth charms is all set to add to the cool quotient of Nat Geo IQL. Excited about his association with National Geographic, Kapoor said, “I am extremely thrilled and am looking forward to working with National Geographic Channel as it will be an ideal mix of knowledge and fun. In my new role as a quizmaster I will endeavor to ensure that participants are at ease and have as much fun playing the game as I will have hosting it.”
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities