Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

mCanvas partners with IAS Media in the Middle East

22-December-2016
Font Size   16
mCanvas partners with IAS Media in the Middle East

mCanvas, the ad storytelling platform for millennials, has partnered with IAS Media in the Middle East to bring engaging, state-of-the-art mobile ads to the GCC market. The partnership will give IAS Media exclusive access to mCanvas’ proprietary mobile ad technology for use in GCC, while mCanvas will leverage IAS Media’s advertiser and publisher relationships to expand its business in the GCC region.

mCanvas has created new mobile ad formats that are 100% viewable, user-initiated, and highly engaging. An in-house team of copywriters and design experts creates ads that etch mobile sensors in the creative to deliver immersive experiences via rich media and video innovations. Blending art and technology has been a key focus at mCanvas and this has enabled them to create emotional connects between brands and consumers.

Commenting on the partnership, Lavin Punjabi, CEO and Co-founder, mCanvas, said, “We’ve been fortunate to have a great run in the Indian market having serviced over 100 local and international brands. To accelerate growth internationally, we decided to partner with IAS Media. The team at IAS Media is in tune with the needs of digital marketers in the Middle East and we know how well they will leverage the mCanvas platform within their service offerings.”

“Brands are always looking to create unique experiences that positively influence consumer purchase decisions and given the exponential increase of media consumption on mobile, this partnership was a logical decision,” said Binu Mathew, Senior VP, IAS Media. “IAS Media has been at the forefront of bringing new offerings by way of new media, innovation, and services to help advertisers in the region reach their target consumers effectively,” he further added.

 

Tags mCanvas IAS Media Middle East partnership ad storytelling GCC

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by