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Mastiii sees huge response for #BanoDheet campaign

04-January-2017
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Mastiii sees huge response for #BanoDheet campaign

Music and youth channel Mastiii has created a huge impact with its awareness initiative titled #BanoDheet. In a span of 24 hours after launching the digital leg of the campaign, #BanoDheet was trending at number one position receiving massive response—a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign, targeted at creating awareness and a sense of positive stubbornness amongst the youth of India, aims to help the youth take ownership of their actions towards the society as the first step in building a better India.

The campaign was featured across various platforms such as Twitter, Facebook, TV, outdoor, print media, and radio, addressing the masses to take a stand against social evils such as drinking and driving, eve-teasing, corruption, and littering, to name a few. The reach of the campaign was amplified with media partners DNA, Dainik Savera, Red FM, Minimax and Corel, Vyoma, and Spykar.

Nisha Narayanan, COO, Red FM, commented, “We at Red FM have always been cognizant of relevant issues and problems that plague the society; we take pride in partnering with SABGROUP for the #BanoDheet campaign, which is based on a simple yet impactful concept. We are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Year is the time when people actively do a retrospect of their lives, the impacts of their actions over the course of the last year, and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.”

RJ Rishi, Red FM, commented, “Through this initiative, Red FM aims to put forward, in a quirky style, how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as in society. I am very excited to engage with the listeners and viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Elaborating on this initiative, Manav Dhanda, Group CEO, SABGROUP, said, “We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the #1 spot throughout India but also the large reach achieved through other media that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts.”

Tags Mastiii music youth #BanoDheet campaign

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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