Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

IAA joins hands with Laadli to take Media Awards for Gender Sensitivity across South Asia

18-April-2017
Font Size   16
IAA joins hands with Laadli to take Media Awards for Gender Sensitivity across South Asia

The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take their national awards across South Asia.

In its tenth year now, the South-Asia Laadli Media Awards for Gender Sensitivity 2015-16 is being organised in association with International Advertising Association (IAA). The event will be held at National Centre for Performing Arts, Mumbai, India on May 12, 2017.

The Laadli Media Awards for Gender Sensitivity is the only one of its kind in the world given exclusively for promoting gender sensitivity in the media. The awards are supported by UNFPA and this year, COLORS Viacom 18, one of the India’s fastest growing media and entertainment networks, is associated as the cause partner. 

Srinivasan K Swamy Senior Vice President IAA Global and Chairman, RK Swamy BBDO, said "The IAA India Chapter has had a long association with Laadli and the subject of gender sensitivity, so supporting their Media Awards in the South Asia region seemed a natural corollary. This not just showcases the IAA's keen interest in such activities, but also its ability to spread a good message across boundaries.”

Ramesh Narayan, Vice President, IAA said, “We are very happy to lend our support to this meaningful award. Our Chapters and Associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special  IAA Laadli South Asia  Media Award.

Dr. AL Sharada, CEO, Laadli, added, "The objective of The Laadli Media Awards is to draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage and provide a platform for showcasing such efforts. It does not focus on visible achievers but on media persons who are reporting from the field level - analysing laws, policies, programmes, events and incidents using a gender lens.  Every year entries are sought from all over India. More than 1500 entries are received each year from across the nation from print, electronic and web media. Around 80 awards are given under 13 languages across the country, in each of the rounds.”

Tags Laadli Media Awards for Gender Sensitivity

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.