Top Story


Home >> Industry Briefing >> Article

GroupM & Kantar bring Wunderman’s Zipline to India

Font Size   16
GroupM & Kantar bring Wunderman’s Zipline to India

Wunderman Data Services, a leading global data and analytics company, on Thursday announced its continued expansion with the launch of data activation platform Zipline in India. In partnership with WPP’s GroupM and Kantar, regional clients and marketers now have easier access to the data assets, insights and expert media targeting that can transform their ability to connect and interact with their consumers.

Through Zipline’s centralized data activation tools and the ability to integrate their own first-party data with multiple data sources, brands can build highly targeted audience segments to connect with their ideal customers across any channel.

Partnerships with MobileWalla, the largest consumer intelligence platform, and Zapr Media Labs, India’s largest media consumption repository, expand this targetable universe by bringing marketers a growing list of rich data assets, which are all available directly within Zipline’s Public Data Marketplace. Together, these companies are able to provide dynamic mobile audience data across demographic, behavioral and location intelligence categories.

“India is a strong market for our near and long term growth, and we’re particularly excited to be working with MobileWalla and Zapr Media Labs as we enter into the region,” said Baldeep Singh, Country Manager, India at Wunderman Data Services. “These partnerships will play an integral role in making unique audience segments available to marketers throughout their campaigns.”

“We are thrilled to partner with an industry leader such as Wunderman Data Services and are excited to leverage the Zipline platform, which delivers world-class data activation capabilities for marketers in India,” added Anindya Datta, Chief Executive Officer for MobileWalla.

“The addition of MobileWalla and Zapr Media Labs in India furthers our ambition to help our clients combine their first-party data with unique data assets so they are better able to connect with their consumers in the moments that matter most,” said Jason Dodge, Managing Director, Global Markets for Wunderman Data Services.

Tags Kantar Wunderman Data Services Zipline

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

The media veteran, who was the chairman of the jury that put together the list, was happy to see that many of the names from the list have gone on to occupy the mantle on other lists

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies