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Gaana crosses 50 million milestone

23-December-2016
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Gaana crosses 50 million milestone

Popular music app Gaana announced that it has crossed 50 million app downloads since it was launched 4 years ago. Gaana is now the biggest music and content streaming service in India and is credited with re-inventing the music industry by replacing low-quality online music with a monthly subscription service with unlimited downloads and listings of over 10 million songs.

Gaana has added innovative features in the recent past, which include original content programming with top celebrities (the likes of Asha Bhonsle, Shankar Mahadevan, Ashish Vidyarthi), India’s first facebook messenger Music Bot, local music integration, localisation of the app in 9 languages, mobile wallet integrations, music recommendation engine, and seamless playability even at 2G speed, which has helped enhance consumer experience, thus driving positive word-of-mouth to draw millennial users to its base.

The app also features its own content and famous Radio Mirchi shows across geographies. With its monthly streaming crossing 1.5 billion, Gaana is well on its way of realizing its dream ‘Har Dil Mein Hai Gaana’.

Prashan Agarwal, COO, Gaana, said, “It’s a proud moment for all of us at Gaana; not many home-grown brands have achieved this milestone. As an industry leader, we shall continue to innovate and deliver the best consumer experience to our users. With our focus on regional languages, we shall continue to make efforts in our services, which are available to all Indian audiences across different geographies in India and abroad.”

To celebrate this occasion, Gaana has also launched a promotion wherein participants can engage with the brand by recording a video while singing its much-loved jingle “Bas Bajne chahiye gaana” to win phones during the celebration period this entire month.

Gaana has more than 35 million registered users, 75% of whom are less than 35 years old, 82% prefer to use their mobiles to access their favorite music, and 45% users are from non-tier 1 cities. Gaana as a brand will continue to focus on the domestic market. With 9 regional languages, the brand has already extended its service to millions of Indians who can't read or write English.

Tags Gaana content streaming music download Music Bot Radio Mirchi

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)