Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Fashion social network- Roposo launches men's platform

07-June-2016
Font Size   16
Fashion social network- Roposo launches men's platform

As Roposo, the fashion social network completes one successful year of its app, it is celebrating the accomplishment with the launch of its men’s platform. The move is in line with the massive demand, both from its existing women users and from men themselves, to open up the social network to men’s fashion and is the next step in Roposo’s evolution as the ultimate social destination for all fashion lovers in the country. 

Roposo has demonstrated an impressive growth trajectory in the women’s fashion segment. In a year, it has built a user base of almost 2 million with over 1 million screen views and posts a month. It has recorded 2.5 million app installations and boasts of 200 stylists, celebrities and designers on its platform.

Popular Bollywood fashion icons such as Sonakshi Sinha, NargisFakhri, Jacqueline Fernandez and Sania Mirza have created their profiles on Roposo and are active users. Roposo now has over 6,000 brands from across 550 stores on its platform. With the launch of the men’s platform, it is well on its way to hit its target of amplifying its user base to hit 7-8 million by the end of the current fiscal.  

Further testimony to Roposo’s success in creating a solid niche in the consumer mindscape is the investor interest it has garnered. It has raised a total funding of $21 million from leading Indian investors including Tiger Global, India Quotient and Flipkart’s CEO Binny Bansal. In its latest round of capital infusion, it raised $5 million from Bertelsmann India Investments to fuel its growth.

Commenting on the launch of men’s platform, AvinashSaxena, Co-founder,Ropososaid, “We are pleased at the overwhelming response that we’ve received to our app in its one-year run. Our endeavour has always been to offer style-conscious customers the easiest way to discover the trendiest fashion that match their specific taste. Buoyed by our successful stint in women’s fashion, the launch of our men’s platform is the next stage of evolution in our growth path. We’re certain that the men’s platform too will be embraced with as much enthusiasm and alacrity as our women’s platform has received.”
 

Tags Roposo AvinashSaxena

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by