Top Story


Home >> Industry Briefing >> Article

Delhi Press's Grihshobha to power content for Google's helping women get online in 8 languages

Font Size   16
Delhi Press's Grihshobha to power content for Google's helping women get online in 8 languages

Delhi Press’s Grihshobha will be one of the key partners in powering content for Google’s Helping Women Get Online initiative portal.

With eight language editions, the magazine will serve content in multiple languages in order to provide women with latest information they need to make internet more relevant for them. Besides offering content for desktop, tablet, and mobile readership through HWGO channels, Grihshobha will also run tutorials on how to use Internet in its magazine editions as part of this initiative.

India is one of the few countries in the world where the Internet users ratio is skewed towards the male population, with only 28.5 per cent women using the Internet across urban and rural India (Source: I-cube data, October 2015). Studies have shown that women who are not online, feel that they’re being left behind by technology as they see education and technology as key drivers for success. 

Commenting on the partnership, Anant Nath, Director, Delhi Press said, “While Internet penetration has been growing exponentially in the country, there is dearth of the meaningful content in Indian languages. There is ample potential to make Internet more relevant for Indian women by shaping it as a medium for personal and professional development, and in a manner that it doesn’t remain confined to merely offering discounts for shopping. This is where HWGO and Grihshobha share a common philosophy, that of empowering women in India with information.”

With an aim to empower women and overcome the gender gap, Google’s HWGO initiative has so far engaged over a million Indian women and helped to learn about the Internet and its benefits in their day-to-day life. 

Tags Anant Nath Grihshobha Google Delhi Press

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised