Top Story


Home >> Industry Briefing >> Article

Dekkho makes its big screen debut with Amazon Fire TV Stick

Font Size   16
Dekkho makes its big screen debut with Amazon Fire TV Stick

Dekkho, the online video streaming platform, has partnered with Amazon to make its big screen debut and provide its content on Amazon Fire TV Stick. Dekkho will be one of the featured apps on the streaming device, allowing users to access its entire content library of movies and videos across genres such as music, food, fashion, travel, lifestyle and comedy on a preferred basis. In addition, Fire TV Stick users can access content from Dekkho offline as well.

Dekkho will provide a range of specially curated content for Fire TV, offering a television-like experience through a smart, digital medium. Unlike other paid apps, Dekkho's content on Fire TV will be available on a free-to-use basis, thus enabling greater exposure for content creators through a new channel while monetising their properties. Dekkho’s attempt to bring independent online content creators on the big screen and provide them exposure through Amazon's strong distribution model is the first by any Indian player.

Speaking on the partnership, Tanay Desai, Co-founder of Dekkho, said, “Dekkho currently enjoys a unique position in the Indian OTT entertainment market. In a bid to expand our content outreach to smart TVs and similar large-screen offerings, this strategic partnership with Amazon Fire TV Stick will help us increase exposure for content creators on our platform. Moreover, it offers Dekkho an extremely promising entry into a larger online entertainment market and the chance to reach out to maximum viewers between 18–30 years of age. The resulting increase in reach can also be leveraged to extend our presence on more big-screen apps in the future and allow our users to stream our massive content catalogue on any digital device of their choice, conveniently and seamlessly.”

The Amazon Fire TV Stick is a plug-and-play device that connects to the television's HDMI port and allows users to access digital video content from a host of providers. The device can be set up in just three, simple steps—plug the device in to the HDMI port on the TV, attach the USB cord to the power source and connect to the WiFi. One can then log into their Amazon account to access content from Dekkho.

Tags dekkho online video streaming Fire TV Stick entertainment

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.