Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Dainikbhaskar.com launches ‘Janiye Abhi’ anthem

14-October-2015
Font Size   16
Dainikbhaskar.com launches ‘Janiye Abhi’ anthem

Dainikbhaskar.com launched its brand anthem as an audio-visual extension of its brand campaign ‘Janiye Abhi’.

The anthem highlights the campaign's tagline, ‘Abhi’ that sets to create brand connectivity. The anthem describes the gamut of news that dainikbhaskar.com serves to its readers covering politics, sports, finance, religion, fashion and entertainment.

The piece was sung by Siddharth Shankar Mahadevan, of Zinda fame, son of the renowned artist Shankar Mahadevan. The singer said, “It was a great experience singing the song. The lyrics are very motivational. The word ‘Abhi’ will make you do something instantly. I think everyone will connect with the song especially the youth. I love the song personally because it's rock.”

The anthem was launched by actors Irrfan Khan and Konkona Sen on October 03, and is being promoted across all social and online platforms of the brand. The anthem will soon be available as a ring tone across various mobile operators.

Talking about the launch of the brand anthem, Gyan Gupta, CEO, DB Digital, said, “This is probably the first time that any news website has come up with a brand anthem like this. Dainikbhaskar.com, as the No. 1 Hindi online player has always believed in leading by example. Now, with this brand anthem, we are set to create another benchmark in the industry.”

Adding to this, Kunaal Bhardwaj, Marketing Head, DB Digital, said, “Music is in the DNA of this country. Whether we want to express happiness, or love, or sadness or motivate someone, music plays an intrinsic role in influencing our moods and actions. To take our core brand thought, Janiye Abhi to a wider audience, making them aware of the power of digital to quench their thirst of knowledge, we decided to create this anthem. The final outcome has been great. Now, we are eagerly looking forward to seeing the response from our readers and hoping for an overwhelming response.”

Tags dainikbhaskar.com Kunaal Bhardwaj Janiye Abhi Siddharth Shankar Mahadevan Irrfan Khan Konkona Sen Gyan Gupta

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...