Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Colors to launch animated series 'ChhotiAnandi'

05-January-2016
Font Size   16
Colors to launch animated series 'ChhotiAnandi'

Colors has associated with Sphereorigins to launch a home-grown animated series an extension of a popular Hindi television character called ‘Chhoti Anandi’. Taking the first step towards building its Sunday morning programming, Colors and Rishtey will simulcast ‘Chhoti Anandi’ starting January 17, 2016 every Sunday at 10am.

 According to the press release, the series will capture adventures of Anandi’s playful childhood. Chhoti Anandi is an 8 year old brave, righteous child and an apple of everyone’s eye. She is wise beyond her years and is known to find innovative and unique ways to solve problems of her village folks. The series will highlight her entertaining yet mischievous side as she explores innumerable escapades in the company of her friends in the by lanes of a village in Rajasthan.

Commenting on the launch, Raj Nayak, CEO, Colors, said, “Over the past 7 years, Anandi’s character has appealed to viewers across the globe. Taking note of her sustained popularity, we have decided to launch a homegrown animated series Chhoti Anandi. This is for the first time on Indian television that a popular fiction show character is being adapted into an animated series. Through ‘Chhoti Anandi’, we plan to engage and strengthen our bond with the tiny tot audience and present a show that is visually appealing and entertaining at the same time.”

 Chhoti Anandi and her pack of friends aka Chhote Sipahi – Nattu, Champa, Phuli and Chiku will be seen going on an adventurous joyride from Amazon Jungle, to the era of Dinosaurs, and also to the period when kings and queens reigned. Additionally, audience will get to see a similar backdrop, color and music as that of Balika Vadhu with an inspiring message for the viewers at the end of every episode.

 Speaking about the concept of ‘Chhoti Anandi’, Sujoy Waddhwa, CMD, Sphereorigins said, “It is a challenging prospect to translate a fictional character into an animated series like ‘Chhoti Anandi’ who is wise beyond her age and will question society’s regressive norms. The show will not be an animated representation of the story of Balika Vadhu, but Chhoti Anandi’s adventures. Chhoti Anandi’s tales will encourage young viewers to learn life lessons in the simplest manner and put them to practical use. This series will be a delight to watch for the kids’ audience and will cater to their entertainment need as this is the very first kind of animation show which will be shown on any GEC channel.”

 Anish Patel, Founder and CEO of Hop Motion added, “‘Chhoti Anandi’, our first association with COLORS and Sphereorigins, is a very special project for us. It is the first time a popular television character has been adapted for an animated series. The brief was to maintain the inherent Indian-ness and the essence of Anandi’s character in a fun manner, and we combined superior graphics with vibrant colours in the hope of providing viewers with an engaging proposition.”

 As ‘Chhoti Anandi’ prepares to launch simultaneously on COLORS and Rishtey, the channel has planned an extensive marketing and digital promotional strategy to create maximum recall among audiences across age-groups.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular