Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Colors Infinity unveils new programming line up for October

06-October-2016
Font Size   16
Colors Infinity unveils new programming line up for October

Colors Infinity is all set to ramp-up the channel’s programming with a plethora of popular and much-awaited TV shows, all airing within 12 hours of its US premiere

The line-up is a promising assortment of shows that have been well received in the past and those that the audiences are earnestly anticipating. In addition to the quality of the shows, the channel will also cater to a gamut of audience preferences of genres like action, thriller and sci-fi! Furthering the concept of “Essential Viewing”, the channel is bringing everything that the audiences want.  With shows like Arrow, Legends of Tomorrow, Notorious, Pure Genius, Frequency and Timeless, Colors Infinity is exposing its viewers to not just new content, but also differentiated TV shows!

While Instant Premieres are coming back with a thump of new seasons, therefore more surprises, the most-awaited one is Tom Felton’s character in the new season of The Flash! The actor, of Harry Potter fame, will join season 3 as a series regular, playing Julian Dorn in the show. Just one of the many revelations that are all packed and set to launch with the new range of shows on Instant Premieres!

Speaking about the new line up of Instant Premieres, Hashim D’Souza, Programming Head of English Entertainment, Viacom18 shares, “In a fast-moving era where access to everything is merely one click away, it is imperative to keep up with the pace. Launching Instant Premieres gave viewers a chance to do so by consuming international content at the same time as USA. After a successful year of showcasing the best of international entertainment, we have grown our Instant Premiere line-up with newer, cutting-edge shows. We are sure the viewers would enjoy what’s coming their way.”

Keeping up to its promise of disrupting the English Entertainment space on television, Colors Infinity has showcased the best of English content on TV with a constant refresh in line-up, both, in the international and home-grown space. The new Instant Premiere line-up will amp the existing roster further, which currently boasts of globally acclaimed shows Grimm, Nashville, Blindspot, Notorious The Last Ship, Lucifer as well as The Stage and Vogue BFFs- COLORS INFINITY’s disruptive homegrown programming.

Here are the shows to look out for this October:

NOTORIOUS

Notorious is a provocative look at the unique, sexy, and dangerous interplay of criminal law and the media where a charismatic defense attorney and a powerhouse television producer work together to control the media following a high-profile incident. 

TIMELESS

Set in London in a bleak and dystopian future, TIMELESS tells the story of Warren. He's a hit-man who has been taken under the wing of the questionable businessman, Sloane. Warren's world changes forever one day when Sloane forced him to break one his rules which he always abides by. He then finds himself plunged into a world where all is not what it may seem. He suddenly has the power to travel back in time to wrong the rights of the past. But as events unfold, Warren must soon face a terrible conundrum. Is he truly traveling in time, or is he simply losing his mind? TIMELESS is a powerful story of lost love, redemption and one man's addiction to saving his soul-mate- from himself.

THE FLASH – Season 3

The Super hero Barry is back in action to save the world from Zoom. Watch out the all new season of The Flash to witness if he is able to defeat Reverse Flash, and in the process, create a parallel present and future. This season, also catch Tom Felton, of Harry Potter fame, in action as Julian Dorn, a fellow CSI at the Central City Police Department.  

ARROW – Season 5

Embark on an action packed journey with Oliver Queen as he sets out to fight his way into the ranks of Bratva. Find out who does Oliver choose while assembling a new Team Arrow after the fallout from the last season.

FREQUENCY

As NYPD detective Raimy Sullivan suddenly makes contact with her deceased father through his old radio, she sets off to recreate history and save her father from his death. Catch the nail biting thriller drama that envisages through time as Raimy creates ripples in the past, changing the present in unforeseen ways.

PURE GENIUS

Tune in to the ultimate medical drama that entails pros and cons of bureaucracy of medicine, and technology, as the impeccable pair of a philanthropist billionaire and his doctor partner are set to realize their dream of building a hospital with ultimate cutting-edge technology to treat rare and incurable disease. 

Tags Colors Infinity Legends of Tomorrow Notorious Pure Genius

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube