Top Story

Home >> Industry-Briefing >> Article

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

21-March-2017
Font Size   16
Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

The action has heightened in March on Colors Infinity with Shark Tank Season 7. Following the premiere of the most-watched show, the channel is going ahead all guns blazing with a 360-degree marketing campaign promoting the latest seasons of the show across various platforms including print, radio, digital, on-air, and on-ground.

Reaching out to an even larger audience and bringing the show closer to Indian fans, Colors Infinity has partnered with several forums such as LetsIgnite, US-India Start-up Forum, and more, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired. In a marketing coup, the channel has also partnered with NASSCOM initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity of a lifetime to visit and interact with the bigwigs of Silicon Valley such as Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more. The winners will attend workshops, expert round-tables, corporate tours, and networking sessions with many successful entrepreneurs from emerging unicorns.

Touching ground zero of the Indian start-up culture, the channel has also roped in a co-working office space provider Awfis as a strategic partner, together creating unique digital content. Helping young and inexperienced entrepreneurs polish themselves and be ‘Pitch Ready’, Colors Infinity, in association with Forbes India, will run a digital contest that gives select lucky winners not only a makeover by Jean Claude Biguine and a gift hamper from Herringbone and Sui, but also a tête-à-tête with acclaimed venture capitalists.

Extending the on-ground connect, Colors Infinity has also strategically partnered with Indian Institute of Management - Bangalore, along with other top B-schools, to host a Shark Tank Workshop series to incubate and train budding entrepreneurs from across the country.

Commenting on the marketing plan for Shark Tank, SabrinaD’souza, Head of Marketing, English Entertainment, Viacom18 said, “Our proposition at Colors Infinity has always been disruptive and the promotional campaigns have added a great deal to our unique program offerings. We strive towards meaningful and relevant conversations to appeal to our target audience. With the booming start-up culture aided by the Make-in-India initiative, a show like Shark Tank has rightfully caught the fancy of Indian television audiences. Our marketing partnerships and associations are a small step forward, towards galvanizing the Indian entrepreneurs further.”

An extensive consumer outreach programme has also been rolled out across 300+ premium outlets such as Café Coffee Day, Gold’s Gym, Jean Claude Biguine, Mad Over Donuts, to name a few. The campaign also includes over 25 high impact outdoor sites in Mumbai, Delhi and Bangalore, as well as strategic radio partnerships in Mumbai, Delhi, Bangalore, and Chennai.

Returning on Seasons 7 and 8 of the show, Sharks Kevin O’Leary, Mark Cuban, Daymond John, Barbara Corcoran, Lori Greiner, and Robert Herjavec, will be joined by Guest Sharks actor-investor Ashton Kutcher, and venture capitalists Chris Sacca and Troy Carter. With the previous seasons of the show being amongst the most-watched on the channel, SHARK TANK returns with an even more entertaining double-season on Weekdays at 9 pm.

Tags Colors Infinity #SharkTankInspired SHARK TANK InnoTrek 2017 Jean Claude Biguine Herringbone and Sui LetsIgnite

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity