Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

BIG Magic to launch its first ever reality show- 'BIG Memsaab'

07-September-2016
Font Size   16
BIG Magic to launch its first ever reality show- 'BIG Memsaab'

Reliance Broadcast Network Limited’s BIG Magic is all set to launch its first ever reality show ‘BIG Memsaab’. The multi-discipline talent hunt provides a platform for housewives to showcase their skills, personality and creativity, along with the support of their children. The show celebrates the eternal bond of mother and child where kids will help their moms win the coveted title of ‘BIG Memsaab’.

The auditions will soon begin across 12 cities in the states of UP, Punjab, Rajasthan and MP.

It will be hosted by popular TV actor, Ankit Bathla along with the child actor Nihar Gite. The show will be judged by popular television actress, Smita Bansal and another judge whose name will be revealed shortly.

Hosted and judged by known celebrities of the television space, the show aims to bring out the unrecognised talent of mothers and their kids - from being an organizer, a multi-tasker, a knowledgeable cooking expert, to being a pro with cultural skills like singing and dancing.

Speaking on BIG Magic’s first reality show, a spokesperson from BIG Magic said, “BIG Memsaab is a platform, which in the most entertaining manner, provides mothers and their kids a unique opportunity to bring forth different facets of their personalities. We are going to make this platform available for a large number of mothers and kids across different cities in India”.

‘BIG Memsaab’ will be supported by a 360-degree marketing to reach the deep pockets of the target markets through its multi media campaign including TV, radio, on-ground and digital.

Tags BIG Memsaab BIG Magic RBNL

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients