Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

23-June-2016
Font Size   16
Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

Amar Ujala ‘Lakshya 2016’ – the mega-initiative on Career & Education across key towns of North India, has received a stupendous response from all quarters – students, parents, teachers, academic institutions & youth-oriented brands alike.

Amar Ujala ‘Lakshya 2016’ covered 29 towns across North India in a span of 45-odd days, making it one of the foremost youth connect initiatives in the entire geography. It’s the first time an event of this scale was organised in such a huge geography.

The 29 towns were Agra, Aligarh, Allahabad, Almora, Azamgarh, Balia, Banaras, Bareilly, Bijnor, Gorakhpur, Haldwani, Haridwar, Jammu, Kanpur, Kashipur, Khatima, Kotdwar, Lucknow, Mau, Muzaffarnagar, Pithoragarh, Pratapgarh, Rae Bareilly, Rishikesh, Roorkee, Rudrapur, Shaharanpur, Srinagar (Garhwal).

112 educational institutes, universities and youth brands took part in Amar Ujala ‘Lakhsya 2016’, with several of them participating in all 29 towns. Graphic Era University was the title sponsor of the event. GLA University, Manglayatan University, Hero Moto Corp & Hewlett Packard (HP) took part as ‘Powered By’ sponsors.

The two-day event schedule included career counselling by leading academic institutions, scholarship test for Class XII students, teacher felicitation, expert advisory session, hourly contest and much more. In each location, a specific media & PR campaign was created by Amar Ujala to promote and amplify the event information.

Anuttam Sen, Business Head, Integrated Marketing Solutions, attributes this success to three key factors, “Firstly, Amar Ujala’s amazing growth in all key markets across north India in last one year, has increased the overall audience participation. Secondly, the scholarship test conducted by Amar Ujala created an instant buzz among the youth. Thirdly, we have an unmatched event planning & execution capability in entire north India. It is very rare that an activity gets 110+ active sponsors and we must be doing something right to earn their faith & praise.”

After getting such a generous response from youth in Amar Ujala ‘Lakshya 2016’, several new initiatives like ‘Bhavishya Jyoti’ (Meritorious Student Felicitation), ‘Guru Speaks’ (Expert Counsellor Session) etc. are being planned to further strengthen the connect between youth & the medium. 

Tags Amar Ujala Lakshya 2016

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients