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5th edition of Agenda Aaj Tak promoted through demonetisation-inspired OOH campaign

12-December-2016
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5th edition of Agenda Aaj Tak promoted through demonetisation-inspired OOH campaign

News channel Aaj Tak recently promoted the 5th edition of Agenda Aaj Tak with an OOH campaign that rides on the topicality of demonetisation.

Aaj Tak used an innovative creative that shows part of the banned Rs 500 note to highlight not just the main topics around demonetisation that were debated by the leaders in this year’s edition of Agenda Aaj Tak but also the fact that every news needs to be dissected in black and white, which explains the line, Khabaron Ka Black & White.

Tags Aaj Tak Agenda Aaj Tak Khabron Ka Black and White

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)