Top Story

Home >> Industry-Briefing >> Article

Zoom Studios first series,The Reunion garners more than 30 million views

11-July-2018
Font Size   16
Zoom Studios first series,The Reunion garners more than 30 million views

The Zoom Studios first series, The Reunion on zoOm styled by Myntra has created a record over the course of its one month run. The series has garnered more than 30 million views across platforms, while garnering positive reviews from viewers for its fresh approach to storytelling, relatable characters and stylish direction.

This simple yet ground-breaking series immediately struck a chord with fans and took over the internet in no time since its launch. The show also garnered critical acclaim for its refreshing content. Reunion is also one of the few series in India to create a first-of-its-kind content innovation, with a special rendition of Arjun Kanungo & Momina Mustehsan’s song ‘Aaya Na Tu’, which received an overwhelming response.

As a strategic approach, The Reunion was purely marketed on content and the storyline, which successfully resulted in an organic success of the show crossing 30 million views, a remarkable milestone for a new series. The finale episode of Reunion was led by a unique innovation, the rendition of ‘Aaya Na Tu’ that captured the chemistry between Dev and Deva, played by Anuj Sachdeva and Shreya Dhanwanthary. The episode trended on twitter along with conversations on other platforms, where the viewers sentiments and reactions were overwhelming. The finale has been the most successful episode, with many viewers confessing that it was the best series they have watched.

Not just fans, even Bollywood superstar, Salman Khan, posted on Instagram that he loved the trailer which received more than 2 million views. Katrina Kaif and Ali Abbas Zafar, too, took to social media to congratulate Karishma Kohli, on her directorial debut. Starring some of the most popular faces on television including Sapna Pabbi, Anuj Sachdeva, Veer Rajwant Singh and Shreya Dhanwanthary, the story has set a benchmark in content uniqueness and engaging storytelling.

Speaking on the series success, Nikhil Gandhi, President, Times Network said, “The Reunion, is only the beginning of a spectacular content line-up from the Zoom Studios and we are delighted with the overwhelming response from our viewers. Zoom's refreshed brand identity reflects real, conversational and multi-lingual entertainment that viewers in India are looking for. Our attempt is to continue to drive conversations that reflect the changing consumption patterns of the youth. We are happy that the new Zoom brings the ‘wow’ factor that engages viewers across platforms”.

‘The Reunion’ is about a group of friends from Bourbon High’s class of 2008 who reunite after 10 years at a hill station. Unresolved issues surface and play the party pooper, highlighting the fact that sometimes to look forward, it is important to rewind and see how far you’ve come. Fans of the show have been raving about Aarya’s fashion sense, Gaurav’s killer looks and Dev and Deva’s superb chemistry. A crazy roller-coaster ride, the series brings back nostalgia and memories from one’s days of fun and laughter in school and college. The show successfully captivated viewers with its cinematic-like narrative and climbed the heights of success since its launch.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India