Top Story

Home >> Industry-Briefing >> Article

ZEE5 brings new season of Life Sahi Hai

Font Size   16
ZEE5 brings new season of Life Sahi Hai

Digital entertainment platform ZEE5 has released the second season of their show Life Sahi Hai (LSH).

In the new season Life Sahi Hai 2, the duo of Amit and Jasjeet are joined by a new roommate, Vaibhav. That makes it three –- the perfect number for trouble!

Meet the LSH boys – Amit, an MBA who has a stable job and girlfriend. His whacky analogies in every episode set off an absolute laugh riot. Jasjeet, on the other hand, is a complete bad boy whose sole motivation in life is to drink and date girls. Vaibhav is the single sober one among the lot.

This season sees the boys landing up in various uncomfortable situations -- with their boss, parents, neighbours and girlfriends –- that only they are capable of! Join them as they get in and out of sticky situations, laughing their way through every situation, still believing that Life Sahi Hai and giving us “Bakchodi ka naya address”!

The sitcom goes live on April 5 and will be available for binge watching exclusively on ZEE5.

Archana Anand, Head of Digital - ZEE5 India Business, said, “We are thrilled to announce a brand-new season of Life Sahi Hai on ZEE5. The show has an extremely strong, loyal and well-established fan base, and there is already a tremendous buzz among our subscribers around the impending launch of Season 2. Life Sahi Hai 2 is even bolder, edgier and funnier and we’re sure it’s going to be a runaway success with ZEE5 viewers.”

Tarun Jain, writer and creator of Life Sahi Hai, said, “We are extremely thrilled to be back with Life Sahi Hai Season 2. The first season’s success and popularity has been extremely encouraging and we are excited to continue delighting the audience through our alliance with ZEE5.”

Umesh Ghadge, director, Life Sahi Hai Season 2, adds, “Life Sahi Hai has already created several benchmarks with respect to its popularity and engagement. It’s been an exciting journey to direct a sitcom which already enjoys such immense popularity. We hope to continue receiving the audience’s adulation.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network