Home >> Industry-Briefing >> Article

ZEE5 brings new season of Life Sahi Hai

06-April-2018
Font Size   16
ZEE5 brings new season of Life Sahi Hai

Digital entertainment platform ZEE5 has released the second season of their show Life Sahi Hai (LSH).

In the new season Life Sahi Hai 2, the duo of Amit and Jasjeet are joined by a new roommate, Vaibhav. That makes it three –- the perfect number for trouble!

Meet the LSH boys – Amit, an MBA who has a stable job and girlfriend. His whacky analogies in every episode set off an absolute laugh riot. Jasjeet, on the other hand, is a complete bad boy whose sole motivation in life is to drink and date girls. Vaibhav is the single sober one among the lot.

This season sees the boys landing up in various uncomfortable situations -- with their boss, parents, neighbours and girlfriends –- that only they are capable of! Join them as they get in and out of sticky situations, laughing their way through every situation, still believing that Life Sahi Hai and giving us “Bakchodi ka naya address”!

The sitcom goes live on April 5 and will be available for binge watching exclusively on ZEE5.

Archana Anand, Head of Digital - ZEE5 India Business, said, “We are thrilled to announce a brand-new season of Life Sahi Hai on ZEE5. The show has an extremely strong, loyal and well-established fan base, and there is already a tremendous buzz among our subscribers around the impending launch of Season 2. Life Sahi Hai 2 is even bolder, edgier and funnier and we’re sure it’s going to be a runaway success with ZEE5 viewers.”

Tarun Jain, writer and creator of Life Sahi Hai, said, “We are extremely thrilled to be back with Life Sahi Hai Season 2. The first season’s success and popularity has been extremely encouraging and we are excited to continue delighting the audience through our alliance with ZEE5.”

Umesh Ghadge, director, Life Sahi Hai Season 2, adds, “Life Sahi Hai has already created several benchmarks with respect to its popularity and engagement. It’s been an exciting journey to direct a sitcom which already enjoys such immense popularity. We hope to continue receiving the audience’s adulation.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told