ï»ż

Top Story

Home >> Industry-Briefing >> Article

Zee Tamil extends its fiction band to all seven days of the week

20-June-2018
Font Size   16
Zee Tamil extends its fiction band to all seven days of the week

Zee Tamil has announced that it is set to increase its fiction band to weekends. The fiction shows - Poove Poochudava, Yaaradi Nee Mohini and Sembarathi will be telecast throughout the week--all seven days of the week between--8:00 PM and 9:30 PM starting 23rd June on Zee Tamil and Zee Tamil HD.
Yaaradi Nee Mohini is a thriller drama television series that revolves around a rich landlord’s son and his malicious stepmother who tries to kill him to acquire all of his property while the ghost of his dead wife protects him from her mother-in-law’s wrong-doings. Notably, the show is positioned in the top 6 shows in the Tamil market breaking the monopoly of a legacy player in the market. The cast of the show includes Shreekumar, Fathima Babu, Natchathira and Chaitra Reddy.

Starring Priya Raman, Shabanna and Karthik in lead roles, Sembarathi is set against the backdrop of class conflict and focuses on how a poor girl Parvathy strives to gain love and acceptance in the hearts of her loved ones who believe that money is power. Recently, the show hit a milestone rating of 10.24 TVR closing in the 5th place as of Week 23’18, as per BARC ratings.

Poove Poochoodava is a Tamil romantic drama series revolving around Shiva (Dinesh) and Shakhi (Reshma) whose love-hate relationship has been a fan-favourite since its launch in April 2017. The show has completed over 300 episodes and continues to perform well as per BARC ratings.

Speaking on the announcement, Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, said, “The 3 shows - Poove Poochudava, Yaaradi Nee Mohini and Sembarathi have proved to be very fruitful for us in terms of audience engagement and ratings. This has motivated us to extend the fiction band to weekends, making us the first ever channel do so in the TN GEC market. We believe that our decision will make our audience feel more connected to these shows and thereby enjoy watching their favourite stars weeklong, thus improving our overall positioning in the market.”

Tags Zee Tamil

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on