Home >> Industry-Briefing >> Article

World’s Largest Catalogue of Licensed Indian Music Goes Online

08-December-2010
Font Size   16
World’s Largest Catalogue of Licensed Indian Music Goes Online

Starting now, many generations of Indian music lovers across the world can enjoy free, unlimited streaming music, and safe, licensed downloads in over 40 Indian languages.

Recently launched MP3 website, Manoramic.com brings together licensed music from over two hundred major Indian music publishers onto a convenient ONE STOP SHOP platform. This coming together of India’s top music labels on one website makes Manoramic.com’s catalogue the largest in the world, including over 330,000 songs in 45 languages and 200 genres – from the latest Bollywood chartbusters and Remixes to Spiritual, Instrumental and Classical favorites.

Spanning 200 genres, the catalogue caters to several generations of Indian music fans at once. So whatever your musical tastes; Bhajans or Bhangra, Shlokas or Sufi, Ghazals or Gurbani, latest filmi hits or nostalgic evergreens from the 40s or 50s, you will find a large collection to explore. Classical and Carnatic music is comprehensively covered with M S Subbulakshmi, Ilayaraja, Pandit Jasraj and others. The young music fan has a wide variety to choose from too, starting with DJ Aqeel’s remixes, Bhangra Pop, A R Rahman and the latest film hits. You will also find rare audio gems including historic speeches by Jawaharlal Nehru, poems by Tagore and Amin Sayani’s Geetmala collections.

To encourage fans to discover new music that suits their individual taste, the site’s unique music search engine finds comprehensive results based on 6 different categories - Song, Album, Film, Actor, Music Director and Lyricist. As soon as one enters as little as 3 alphabets, Manoramic.com’s search technology throws up relevant suggestions from all the 6 categories. In a nutshell, a single click gives a range of music you can explore that was created by the same artist – either in the role of a lyricist, or music director or even as an actor.

Until now, Indian music fans have had to settle for sites offering a limited range of music and that too from ‘download only’, or ‘stream only’ services. Even the few licensed Indian music download services available online today offer a limited range of labels and languages. Most are DRM encrypted, which prevents purchased music from being played on other devices.

Manoramic.com, created by Mallers Inc, offers Indian music fans an exciting new alternative - a safe and secure music portal where they can listen to unlimited music for free, browse new music and download songs in a trusted, high quality environment.

Says Sameer Nigam, CEO, Mallers, Inc., “As an NRI living in Los Angeles, I was surprised at the lack of legal options available to me whenever I wanted to listen to or download my favorite Indian songs. I was usually forced to search across multiple sites to find the songs that I wanted. And most were illegal sites and torrents that introduced harmful viruses and spyware to my computer. So, in early 2009 we approached the Indian music industry to partner with us and create a One Stop Shop for Indian Music lovers globally. We're thrilled to report that today most major Indian labels have joined the Manoramic.com mission, and Indian music fans can now rediscover Indian music again in a safe and legal way.”

Every MP3 Song on Manoramic.com is encoded at a minimum of 128kbps to ensure a high quality listening experience, and every download is DRM free to allow easy portability onto any device. While Manoramic.com’s free streaming music is available everywhere, Downloads are available in USD payment plans for NRIs and INR payment plans for the domestic Indian market.

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey