Top Story

Home >> Industry-Briefing >> Article

With over 25 mn views, The Aam Aadmi Family hits all the right notes

31-October-2017
Font Size   16
With over 25 mn views, The Aam Aadmi Family hits all the right notes

India’s first web series specially created for the entire family titled ‘The Aam Aadmi Family’ by Timeliners wraps up its second season with a whopping viewership across social media. With more than 9 Million views on YouTube and 16 million views on Facebook content, the series has managed to successfully surpass the numbers garnered from its first season. Following the massive love received from its viewers, the success of ‘The Aam Aadmi Family’ makes Timeliners a trendsetter in creating wholesome family entertainment on the web.
With amiable characters portraying classic middle class family values, The Aam Aadmi Family is a story of every Indian middle class household. The second season saw the Sharma family dealing with day to day problems together as Mr. Sharma gets a transfer to Shimla and Sonu, the daughter of the house is about to get married. On a voyage of sorting life, the Sharma family supports each other in good times and bad, reaffirming faith in love and family bonds. Season 1 of The Aam Aadmi Family was released on YouTube last year, and garnered nearly 10 million views as well. The second season is available to watch on TVFPlay, and The Timeliners' YouTube and Facebook channels.
Thrilled about the success of The Aam Aadmi Family Season 2, Director Apoorv Singh Karki said, “Being brought up in a middle class family, the emotions of family bonding and bantering are a legacy we all grow up with. The biggest inspiration has been my mother who is a housewife and knows her family thoroughly- the good and bad of it. It won't be an exaggeration if I say she's savagely sarcastic and gives some serious burns in arguments. Sometimes I feel she's born with a screenplay! The nostalgia is an add on. We all got emotional shooting some scenes and other times we were rolling on the floor with laughter- thanks to the brilliant actors Brijendra Kala, Lubna Salim, Kamlesh Gill ji and Sudheer Kumaar.”
He further added, “Working with seasoned actors is always a great experience. The show has been written with great observations thanks to Kunal Aneja, Abhishek Srivastava and Shefali Parashar. The execution team has been my biggest strength. The Assistant Directors , Art Director, DOP, Stylist, Production team from both seasons have done a phenomenal job and they deserve as much appreciation. We honestly didn't expect this tsunami of love for both the seasons. We are already being bombarded with questions about a Season 3! We are still recovering from the hangover of this one but we promise to bring another season to your screens very soon.”
Speaking about the same, Akansh Gaur, Executive Producer, The Aam Aadmi Family, shared, “I’ve always believed that stories can’t be limited by the medium and now after two successful seasons of The Aam Aadmi Family, my belief has further strengthened. Web has been a boon for new age storytellers like us who want to challenge the embellished conventions of content. The Aam Aadmi Family is only a baby step in that direction. We plan to bring a lot more stories which strike a chord with the new age audience and manages to move them.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products