Home >> Industry-Briefing >> Article

Western Union and India Post celebrate a decade assisting Indians

18-March-2011
Font Size   16
Western Union and India Post celebrate a decade assisting Indians

Western Union® Money TransferSM, a global leader in money transfer services and Government of India’s Department of Post (India Post) has completed a decade of assisting Indians living and working overseas to send money to their family and loved ones to build better lives and communities.

Western Union and India Post combined has helped transfer US$6.5 billion worth of hard earned remittances through its 7,000 strong India Post location network dotted across urban and rural India . A majority of locations are in rural India (55per cent).
“India Post is an integral part of Western Union’s India wide Agent network and the largest Western Union in-country network. The trust placed in two iconic brands for a decade –India Post, a familiar icon that has provided a civic service for communities for centuries and Western Union a global brand with a heritage of 160 years – is unparalleled,” said Anil Kapur, Managing Director, South & South East Asia, Western Union.

“On behalf of Western Union, a special salute goes out to the thousands of India Post employees that have helped service millions of money transfers over the last decade. Their ability to interact in person with our consumers sharing their joys and sometimes their hardships, has made this relationship more than a mere milestone,” he said.

India Post is the world’s largest postal network with over 155,000 post offices; with a significant presence across rural India. Western Union has over 400,000 Agent locations across 200 countries and territories3.

“An efficient and reliable communication network is the lifeline of the nation and plays a crucial role in socio-economic development and the integration of the country. At India Post we strive to exceed the expectations of our consumers and society,” said AS Prasad, Deputy Director General (Financial Services), Department of Posts.

“Our 10 year relationship with Western Union has helped us offer a modern, reliable and fast service embedded with our traditional values and ethics.
“Given Western Union’s popularity across rural areas, it has also enabled India Post to also attract new consumers for other services such as mutual funds and insurance offered by India Post,” he said.

Kiran Shetty, Western Union’s Regional Vice President, India, added, “Trust is a fundamental trait in all money matters and particularly so when you are transferring hard earned monies that help build the future generations of India. The hallmark of reliability, convenience and speed – is underscored by our collaboration and continues to strengthen.”

“The 7,000 strong India Post network offering the Western Union® Money TransferSM service has been a shining example of rural inclusion at play, with over 55 per cent of this network catering to rural consumers. This includes a strong presence in traditional remittance markets such as Kerala and Punjab as well as emerging markets such as Andhra Pradesh, Uttar Pradesh and Tamil Nadu among others,” he added.

According to the World Bank, India continued to be the largest recipient of remittances in 2010 to the tune of $55bn, owing to the growing Indian Diaspora, strong investment opportunities in India and the growing needs/affluence of middle-class. Western Union helps families of the Indian diaspora back home receive international remittances in an easy, reliable and convenient manner through its nationwide network of more than 63,000 Agent locations3.

 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space