ï»ż

Top Story

Home >> Industry-Briefing >> Article

Western Union and India Post celebrate a decade assisting Indians

18-March-2011
Font Size   16
Western Union and India Post celebrate a decade assisting Indians

Western Union® Money TransferSM, a global leader in money transfer services and Government of India’s Department of Post (India Post) has completed a decade of assisting Indians living and working overseas to send money to their family and loved ones to build better lives and communities.

Western Union and India Post combined has helped transfer US$6.5 billion worth of hard earned remittances through its 7,000 strong India Post location network dotted across urban and rural India . A majority of locations are in rural India (55per cent).
“India Post is an integral part of Western Union’s India wide Agent network and the largest Western Union in-country network. The trust placed in two iconic brands for a decade –India Post, a familiar icon that has provided a civic service for communities for centuries and Western Union a global brand with a heritage of 160 years – is unparalleled,” said Anil Kapur, Managing Director, South & South East Asia, Western Union.

“On behalf of Western Union, a special salute goes out to the thousands of India Post employees that have helped service millions of money transfers over the last decade. Their ability to interact in person with our consumers sharing their joys and sometimes their hardships, has made this relationship more than a mere milestone,” he said.

India Post is the world’s largest postal network with over 155,000 post offices; with a significant presence across rural India. Western Union has over 400,000 Agent locations across 200 countries and territories3.

“An efficient and reliable communication network is the lifeline of the nation and plays a crucial role in socio-economic development and the integration of the country. At India Post we strive to exceed the expectations of our consumers and society,” said AS Prasad, Deputy Director General (Financial Services), Department of Posts.

“Our 10 year relationship with Western Union has helped us offer a modern, reliable and fast service embedded with our traditional values and ethics.
“Given Western Union’s popularity across rural areas, it has also enabled India Post to also attract new consumers for other services such as mutual funds and insurance offered by India Post,” he said.

Kiran Shetty, Western Union’s Regional Vice President, India, added, “Trust is a fundamental trait in all money matters and particularly so when you are transferring hard earned monies that help build the future generations of India. The hallmark of reliability, convenience and speed – is underscored by our collaboration and continues to strengthen.”

“The 7,000 strong India Post network offering the Western Union® Money TransferSM service has been a shining example of rural inclusion at play, with over 55 per cent of this network catering to rural consumers. This includes a strong presence in traditional remittance markets such as Kerala and Punjab as well as emerging markets such as Andhra Pradesh, Uttar Pradesh and Tamil Nadu among others,” he added.

According to the World Bank, India continued to be the largest recipient of remittances in 2010 to the tune of $55bn, owing to the growing Indian Diaspora, strong investment opportunities in India and the growing needs/affluence of middle-class. Western Union helps families of the Indian diaspora back home receive international remittances in an easy, reliable and convenient manner through its nationwide network of more than 63,000 Agent locations3.

 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on