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‘Watch Now Buy Now’ with LIVE online fashion event by fbb

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‘Watch Now Buy Now’ with LIVE online fashion event by fbb

fbb, the fashion retail brand by Future Group launched its first ever Watch Now Buy Now Live fashion event. The event will be held Live on on April 6, 2018. As the event goes Live customers can watch the fashion show and at the same time also shop their favourite collection.
The fashion show will be graced by Malaika Arora Khan along with popular actor Kartik Aryan. Both of them will walk the ramp modelling in the fbb 2018 Summer Collection handpicked personally by the stars.

Speaking about the event, Pawan Sarda, Group Head – Digital, Future Group, says, “We are living in an age where everything needs to be experienced live, in real time. Thanks to social media we get to connect with people Live. Aspiring fashionistas always watch their favourite models in awe, secretly wishing they could also wear the same dress. Through Watch Now Buy Now, we are giving all our customers a chance to buy their favourite apparel as they watch the models showcase them.”

Customers can make sure they do not lose out on the collection by registering for the event. One needs to visit and fill in their details. Once the user shares his/her details, an SMS and email will be sent out with the invite and coupon code. First 500 people to register will get discounts. Registered customers will get Rs.150 off on a cart value of Rs.999. The fashion show will unveil fbb 2018 Summer Collection featuring a wide range of apparel like ethnic, party and casual wear for ladies, kids and men.

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