Vyoma Media, the out of home digital solutions company, has entered Kolkata through its metro network. Over 7 lakh passengers who use the metro daily will now get to see a total of 233 screens across all 24 metro stations at every ticket counter.
Vyomaâ€™s entry into this new transit vertical comes at a time when it is already present across the Indian Railways network in 16 states and its recent pilot association with Bengaluru Metropolitan Transport Corporation (BMTC) where it has its displays across bus depots in Bangalore.
The Kolkata Metro displays are set to revolutionise how passengers travel in the metro. By using the existing Automated Fare Collection (AFC) technology, Vyoma Media will enable passengers to understand and confirm their fare and journey details at one glance as well as present content that is both engaging and relevant while they wait to book their tickets. Passengers can expect to see highly relevant branded content, contextually relevant information straight from various social media platforms and also real-time scores from various sporting events. The displays will aim to drive engagement and consumer participation through various call to action campaigns and messages.
The displays will support and recognise 14 different types of daily ticket transactions and payment methods and also show information in multiple languages such as English, Hindi and Bengali.
Commenting on Vyomaâ€™s entry into the Kolkata Market, Shriranga Sudhakara, Founder and Managing Director, Vyoma Media, said, "We are delighted to enter the Kolkata market and our entry into this new transit vertical is timely. We already have an unrivalled presence across the Indian Railways network and Bus Depots in Bangalore and now with this foray we hope to bring our solutions to consumers on the go who use the Kolkata Metro as well. Our smart technology will not only bring best industry practices to the forefront but also allow commuters to understand the ticketing information and fare details at ease making their journey more interactive, engaging and beneficial. The feedback from brands and Metro passengers alike regarding our displays and overall engagement has been overwhelming."
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