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Vogue House, London: a world first newsagent to display all its magazines

15-February-2011
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Vogue House, London: a world first newsagent to display all its magazines

Notables from the media and fashion industry stars, in town for British Fashion week, have been invited to the opening of the unique newsagent displaying all the Condé Nast magazines around the world by its International Chairman, Jonathan Newhouse.

Jonathan Newhouse commented, "The Condé Nast magazines have expanded to encompass more than 120 magazines in 25 countries, from British Vogue to Russian Tatler to Chinese GQ. Now for the first time Condé Nast unites them in one venue, displaying the strength of the brands and the global range of our products. Our digital products are available too. No other magazine publisher has created so many iconic brands and products and now customers in London can find them all in one place."

The opening of Condé Nast Worldwide Newsagent makes a colourful addition to St George Street, with the logos and covers shining through the picture window fronting the street. The magazines are grouped by brand and marked by flags so that a visitor from Germany, China or Russia can easily find her favourite title - be it Vogue, Vanity Fair, Glamour, Condé Nast Traveller or AD. Italian Wired sits alongside the British and American editions, and 16 editions of Glamour ranging from Bulgaria to Mexico jostle for attention. Interspersed among the magazines are screens showing Condé Nast's websites from around the world. One table holds iPad magazine products and another, Vogue books.

Award winning architect Ab Rogers has created a sleek modern space, with a bright yellow floor, white fixtures and mirrored walls to add colour and dramatic impact. The newsagent occupies a high traffic area one block from Bond Street, where many of Condé Nast advertisers sell luxury products. Now these customers have a new place to shop.
 

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