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VIVO Pro Kabaddi Season 5 Finale becomes highest rated non-cricket event on TV

09-November-2017
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VIVO Pro Kabaddi Season 5 Finale becomes highest rated non-cricket event on TV

VIVO Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai. At the end of Season 5, gross impressions for India’s most watched non-cricketing league stand at 313 million with a watch time of 100 billion minutes.

Event

Average. Impressions*
(In Million)

IPL 10 Final

39.4

PKL 5 Final

26.2

Olympics Sindhu Final

17.2

PKL 4 Final

15.2

ISL 3 Final

15.0

*BARC, India, 4+ All India

Commenting on the performance of India’s flagship Kabaddi tournament, Sanjay Gupta, MD, Star India, said, “India has truly embraced kabaddi. This season was all about pushing boundaries. With an expanded league, there were 12 teams competing in more than 130 matches, spread across 13 weeks. The love for Kabaddi cutting across geographies and demographics is self-evident. It is very heartening to see this response from millions of fans across the country, which has emphatically re-established Kabaddi’s position as the most watched non-cricket sport synonymous with the VIVO Pro Kabaddi League.”

Source: BARC - India (Urban + Rural)

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