Home >> Industry-Briefing >> Article

Vivel Ultrapro shampoo signs ‘Prince of Andhra’ as brand ambassador

30-March-2011
Font Size   16
Vivel Ultrapro shampoo signs ‘Prince of Andhra’ as brand ambassador

Multi-business conglomerate ITC’s leading Personal Care Brand, Vivel Ultra Pro Anti Dandruff Shampoo has recently signed the youth icon and leading Tollywood actor Mahesh Babu as the brand ambassador. Vivel Ultrapro anti-dandruff shampoo with its unique 3 in 1 formula that provides matchless anti-dandruff efficacy, moisturises hair and conditions with every wash, is now endorsed by Mahesh Babu.

Vivel Ultra Pro Anti dandruff shampoo has received encouraging consumer response for its unique value proposition and world-class offering to consumers. With Mahesh Babu as the new and vibrant face of the brand, Vivel Ultra Pro is well poised to scale greater heights.

Renowned actor Mahesh Babu, elated at this association, said, “I am really proud to be associated with a brand like Vivel Ultra Pro Anti Dandruff Shampoo. I have always made a conscious effort to endorse brands that I strongly believe in and Vivel Ultra Pro is indeed the most effective anti-dandruff solution which also provides hair care with its unique 3 in 1 formula. Vivel Ultra Pro anti-dandruff shampoo reinforces ITC’s commitment to create hallmarks of consumer trust!”

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, said, ‘ITC’s Vivel Ultra Pro aspires to be the most preferred shampoo in its category. We are enthused by the consumer response that we have received for this product. Our Brand Ambassador Mahesh Babu certainly epitomizes quality, style, energy and immense versatility. He is a perfect fit for our brand and is aligned to the brand philosophy and its sensibilities, especially in Andhra Pradesh.’

Scientists at the ITC R&D Center have created Vivel UltraPro’s special Actipro-Z complex formula after intensive consumer research. The unique Actipro – Z formula combines dandruff fighting properties, moisturizers and conditioners to give a complete hair care solution making it strong. Vivel Ultrapro Shampoo is priced at Rs 69 for a 100ml pack & Rs.129 for a 200ml pack and is available in retail outlets across Andhra Pradesh, North East and West Bengal.
 

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey