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Vivel Ultrapro shampoo signs ‘Prince of Andhra’ as brand ambassador

30-March-2011
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Vivel Ultrapro shampoo signs ‘Prince of Andhra’ as brand ambassador

Multi-business conglomerate ITC’s leading Personal Care Brand, Vivel Ultra Pro Anti Dandruff Shampoo has recently signed the youth icon and leading Tollywood actor Mahesh Babu as the brand ambassador. Vivel Ultrapro anti-dandruff shampoo with its unique 3 in 1 formula that provides matchless anti-dandruff efficacy, moisturises hair and conditions with every wash, is now endorsed by Mahesh Babu.

Vivel Ultra Pro Anti dandruff shampoo has received encouraging consumer response for its unique value proposition and world-class offering to consumers. With Mahesh Babu as the new and vibrant face of the brand, Vivel Ultra Pro is well poised to scale greater heights.

Renowned actor Mahesh Babu, elated at this association, said, “I am really proud to be associated with a brand like Vivel Ultra Pro Anti Dandruff Shampoo. I have always made a conscious effort to endorse brands that I strongly believe in and Vivel Ultra Pro is indeed the most effective anti-dandruff solution which also provides hair care with its unique 3 in 1 formula. Vivel Ultra Pro anti-dandruff shampoo reinforces ITC’s commitment to create hallmarks of consumer trust!”

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, said, ‘ITC’s Vivel Ultra Pro aspires to be the most preferred shampoo in its category. We are enthused by the consumer response that we have received for this product. Our Brand Ambassador Mahesh Babu certainly epitomizes quality, style, energy and immense versatility. He is a perfect fit for our brand and is aligned to the brand philosophy and its sensibilities, especially in Andhra Pradesh.’

Scientists at the ITC R&D Center have created Vivel UltraPro’s special Actipro-Z complex formula after intensive consumer research. The unique Actipro – Z formula combines dandruff fighting properties, moisturizers and conditioners to give a complete hair care solution making it strong. Vivel Ultrapro Shampoo is priced at Rs 69 for a 100ml pack & Rs.129 for a 200ml pack and is available in retail outlets across Andhra Pradesh, North East and West Bengal.
 

 

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