UTV Action has, in collaboration with Dream11, launch a corporate fantasy cricket game called Balla Bol. The channel lets its partners create their own world cup team, where they can trade players and earn points with every match, and the participating users can win Apple iPads.
The format followed is fairly standard for these kind of games, but according to Dream11, the response from corporate participants has been overwhelming. According to the company, the two leaders on the fantasy cricket charts are both women, Neha and Namita, from Madison and Microchem respectively.
The game is being supported by a trade centric campaign comprising of mailers, advertisements in leading trade magazines and an extensive LinkedIn campaign.
Harsh Jain, Founder and MD, Dream11 said, “Dream11.com is delighted to be associated with UTV action and we are confident that by playing our Fantasy cricket game, UTV Action's partners will appreciate this engagement exercise and strengthen their ties with the channel.”
Kunal Mukherjee, Head Marketing, UTV Action, said, “The channel has created this property keeping in mind the passion for cricket in our partrons. We have already seen a tremendous initial response and are sure to build on it with more enthusiasts getting hooked on to Balla Bol throughout the cricket season this year.”
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